Rob Chesney - An increasing number of dealers are discovering that online used vehicle sales are a direct and efficient way to increase revenue ...
Michael Rees - Salespeople have to show excitement when presenting a vehicle—not just mentioning the features that a particular vehicle comes with, but painting the picture as to what these features will do for the customer ...
Ryan Linnehan - Our goal should be for people to always see activity going on at our lots. Activity breeds excitement, and excitement breeds sales.
Sean Bradley - The first step is taking time to think of a totally new concept that will capture people’s attention. Humor is a great way to accomplish that. You need to know that one of the most powerful aspects of online video is the viral aspect...
Glynn Rodean - Recruiting for a business development center (BDC) is serious business because these individuals will represent your dealership to the community ... If you hire the wrong people, you could inadvertently ask prospects to shop elsewhere.
Greg Goebel - The primary goal is to establish good rapport and set an appointment. Without achieving this, a sale will most likely never occur. Please note, I did not say work to get the customer approved before you invite them into the store!...
Justin Spath - ... while I can’t begin to cover the entire Internet, I can take a little time to highlight a few resources online that will be beneficial to you as a dealership owner, operator or manager.
Jason Ezell - Because paid search ads show up only when someone has searched for a keyword relevant to your product, you only advertise to interested consumers ...
Jim Rucker - Establishing a stronger presence through Web 2.0 can drive traffic to a Web site and greatly improve a dealer’s search rankings on Google, Yahoo and the other search engines...
John Carroll - Several technical schools say that slightly more than half their graduates wind up at dealerships, while hosts of newly minted automotive technicians take positions with the after-market companies that specialize in hiring entry-level...
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