Greg Goebel - ... the reporting of the death of the SF industry is beginning to sound much like the infamous “Dewey Defeats Truman” headline from 60 years ago. Yes, the industry has definitely changed, but it is still alive and kicking. Although it’s more challenging than in recent years, much can be learned from the SF Top 10 dealers ...
Thomas B. Hudson - "Dolly" saw a 2006 Nissan Murano advertised on the Internet. When she contacted the dealer about the car, a dealer representative quoted the purchase price as $15,500. When Dolly drove to the dealership to pick up the car, a second representative told her the purchase price was actually $21,500. “Molly,” Dolly's sister, agreed to act as a co-signer so that Dolly ...
Harlene Doane - Knowing the basics of how many visitors your site has, the number of page views and the amount of time spent on the site is fairly easy these days, but it is possible to learn so much more. There are several products on the market, many of which are entirely free, that allow you to view your site and marketing efforts from several different perspectives ...
Jason Ezell - If we can bring people in on pre-owned car deals, then we can show them the excellent deals we have on new vehicles and try to make that switch. Almost half of all people who submit a vehicle lead via the Internet will buy a different vehicle than the one they first inquired about, and over 42 percent of people who submitted a lead on a new vehicle ...
At Key Auto Mall – one such example – overall business is good, and the 20-bay service department is booming. The auto mall, which spans two city blocks, is located in Moline, Ill., and has three separate sales showrooms encompassing Buick, Pontiac, GMC, Dodge and Mazda. However, all service is completed in a centralized ...
Harlene Doane - Often, it’s the service department that keeps the dealership doors open during down sales cycles, but this is only achieved when the dealership drives ...
Tom Herald - Every high-performing sales organization is led by a manager who has the answers to 10 common performance questions that separate the strong from the weak. Your answers to these questions will be your compass for action and execution. They are your roadmap for improving sales ...
Jim Rucker - Social networks have been used as marketing tools since they started getting really hot a few years ago. Businesses have been using MySpace, Facebook and more recently, Twitter to get their message out to an online audience that is willing to listen. The problem that most businesses, including car dealerships, have with marketing through social networks is ...
Michael Rees - So, Jessica was put in the unenviable position of having to find a replacement vehicle. The insurance company wrote her a check for just under $6,000 for her truck. Jessica started her mission to buy a used vehicle for $6,000. She started as most buyers do nowadays, by surfing the Internet ...
Ben Donnarumma - The influx of calls and sudden popularity of BHPH reminds me of when I first made the decision to start financing customers myself. My family thought I was crazy ...
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