One Virginia buy here pay here dealer shares his story of how he got into the BHPH business over a decade ago and how he strives to provide BHPH customers with a better car-buying experience.
Live chat can increase your site’s conversion rate by as much as 50 percent at a relatively low cost, says Greg Wells, industry expert, who also discusses five tips to increase leads and ultimately sales with live chat.
Hines Park Lincoln implemented a business development center in 2004 to better manage Internet leads. The success of that department helped the dealership achieve the title “Lincoln Internet Dealer of the Year” in 2009 and 2010 from FordDirect.
Special Finance Expert Greg Goebel details how and why he changed his opinion of how some dealers are using squeeze pages to generate more leads and sales.
Technology Expert Allen Dobbins shares five tips for dealers who want a strong Web presense.
Dealership Internet directors share what frustrates them the most about digital marketing, including frustrations with websites, vendors and different media.
When Ken Shaw Automotive’s rewards program first went live in 2010, Vice President and Co-owner Paul Shaw wasn’t exactly sure what to expect. In the past year the dealership has sold 50 vehicles to customers who redeemed points from the rewards program.
Industry Attorney Tom Hudson outlines how a Georgia auto dealer was sued in Pennsylvania court.
Dealers and managers share their insight on several different types of digital marketing along with why digital marketing is important, reasonable expectations for digital marketing, and time and money investments.
Brent Carmichael, BHPH industry expert, covers the best and most cost effective ways to ensure your dealership has an Internet presence.
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